Optimizing Emails for Mobile and Desktop: A Guide to Hiding Elements

To enhance email performance across devices, it’s important to customize the visibility of certain elements for mobile and desktop views. Follow this guide to optimize your email layout accordingly. 1. Open or Create an Email Template or Campaign Begin by either crafting a fresh email template or accessing an existing campaign that needs to be adjusted for different device displays. 2. Access the Email Editor Navigate to your email editor, where you'll have the tools to modify the content and layout. Each platform may have a different interface, so locate the editing section of your specific tool. 3. Identify the Element to Hide Find the section in your email—be it text, images, buttons, or another component—that you wish to hide from either desktop or mobile view. 4. Hover to Access the Action Menu Move your cursor over the element. This should reveal a menu or action bar that allows you to manipulate the element’s settings. 5. Select the Appropriate Visibility Option From the action menu, choose whether you want to hide the element on mobile, desktop, or both. For instance, if you want the element to disappear on mobile devices, simply select "Hide on Mobile." 6. Save Your Changes After making your selection, ensure you save the modifications. This step will update your email's layout based on the new visibility settings. 7. Preview and Test the Email To guarantee the email appears correctly on both mobile and desktop, preview the layout and send a test email. This step will help you verify the rendering across different devices and email clients.