Emails

Several factors can lead email providers to label your messages as spam. Understanding these issues and addressing them effectively can help ensure your emails reach their intended audience. Below are some of the most common reasons why emails get flagged as spam and how to avoid them. Use a Custom Domain Instead of a Public One If you’re sending emails from free domains like Gmail or Yahoo, there’s a higher chance your messages will be classified as spam. To avoid this, always send emails from a custom domain that aligns with your branding. Verify DMARC Compliance DMARC policies can influence whether your emails end up in spam. If your domain has a DMARC policy but hasn’t been authenticated by your email service provider, your emails will likely be flagged. Make sure your SMTP provider verifies your domain to pass DMARC checks. Manage Your Email List Even if you’ve handled the technical aspects correctly, the health of your email list plays a vital role in deliverability. Ensure that: Every subscriber has opted in to receive emails from you. Inactive or unengaged subscribers are regularly removed. Use a double opt-in process to validate new sign-ups. Handling Internal Emails Sending emails within the same domain can sometimes confuse your system, making it think the message is spoofed. This can result in internal emails being marked as spam. To avoid this, either use a free email account like Gmail for testing purposes or whitelist your SMTP provider’s IP address for internal communications. By addressing these key areas, you can significantly enhance your email deliverability and avoid being flagged as spam, ensuring smoother communication with your recipients.

What Are Email Bounces? Bounces happen when emails fail to reach the recipient’s inbox. They are categorized into two types: Hard Bounces: These occur when an email address is invalid, incorrect, or no longer exists. Soft Bounces: These are temporary issues, such as a full inbox or problems with the recipient's email server. Reasons for Account Suspension An account may be suspended if the bounce rate exceeds the acceptable limit, typically less than 5%. A high bounce rate can result from sending emails to invalid addresses or poor email practices that trigger spam filters. Keeping a bounce rate between 0% and 3% is considered optimal for healthy email campaigns. Steps to Resolve Hard Bounces and Reactivate Your Account If your account is suspended due to excessive bounces, you can follow these steps to address the issue: Review Recent Email Campaigns: Go over recent messages, campaigns, and workflows to identify potential issues. Pause All Email Sending Activities: Temporarily halt all campaigns, automated workflows, and bulk emails. Validate Your Contact List: Ensure you are only emailing valid and active addresses. Provide Opt-In Evidence: Respond to the suspension notice with proof of recipient consent, such as opt-in confirmations or examples of unsubscribe options in your emails. Upon completing these steps, the support team will help you restore your account. Tips to Prevent Future Suspensions To avoid similar issues in the future, consider adopting these best practices: Regular Email List Validation: Routinely check and validate your contact list to ensure all addresses are active and correct, which helps reduce bounce rates. Use a Dedicated Domain: Sending emails from a dedicated domain can improve your deliverability and sender reputation. Align Sender Email with Domain: Make sure the sender’s email address matches the dedicated domain to prevent your messages from being marked as spam. Send Emails in Small Batches: Breaking up email sending into smaller batches can help you monitor and control your bounce rate more effectively. Implement Double Opt-In: Ensure your contacts explicitly confirm their subscription to reduce the chance of emails bouncing. Include Easy Opt-Out Links: Always provide recipients with a clear and simple way to unsubscribe from your emails. This is not only a good practice but also a legal requirement in many places. By following these guidelines, you can maintain a healthier email campaign and reduce the risk of account suspensions due to bounce rates.

Unsubscribe links are usually placed at the bottom of marketing emails sent to subscribers. These links allow recipients to easily opt-out from receiving future messages, which is not only a best practice but often required by law. Including unsubscribe links helps reduce spam complaints and keeps your email delivery rates intact. Adding the Default Unsubscribe Link To activate the default unsubscribe link in your CRM: Go to the "Settings" section within your sub-account. Click on the "Business Profile" tab. Scroll down to the "General" section near the bottom of the page. Find the option labeled "Make email compliant by adding an unsubscribe link in your email." If this option is turned off, enable it to automatically include the unsubscribe link in all emails sent from the system. If your account generates too many spam complaints or unsubscribe requests, your ability to send emails may be temporarily suspended. Ensuring that the unsubscribe link is consistently added to all emails is crucial for both compliance and maintaining good sender reputation. Customizing Your Unsubscribe Link For businesses looking to personalize their unsubscribe links for different campaigns, the CRM allows for customization: 1. Click the "Customize" button in the unsubscribe settings. 2. Add your personalized text while ensuring that the unsubscribe tag is included. In the email builder, you can insert the unsubscribe tag directly in the footer of the email. This customization provides opportunities for collecting targeted feedback and refining email marketing efforts. Why Unsubscribe Links Matter Including an unsubscribe link in your emails is both a best practice and often a legal obligation. Here are a few key reasons to include them: Compliance with anti-spam regulations. Improved email deliverability by reducing spam complaints. Enhancing user experience by providing a simple way to opt-out. Collecting feedback to refine email strategies. Common Issues and Solutions How to remove the default unsubscribe link: Go to the "Business Info" tab in the sub-account settings and disable the option. If your email already has an unsubscribe link: Unless the default setting is turned off, the CRM will add a second unsubscribe link to the email. Does this apply to test or individual emails? No, the unsubscribe link is only added to bulk email campaigns, not test emails or one-on-one communications.

Ensuring the flawless presentation of your email campaigns is vital for effective communication and audience engagement. Given that email providers can display content differently due to variations in their technical settings, it's crucial to test and preview your email content before sending it out. Doing this guarantees your email is displayed correctly across various platforms, enhancing the overall performance of your campaign. Key Advantages of Testing and Previewing Emails Time Efficiency: Streamlines the testing process, allowing you to quickly verify the details of your email. Enhanced User Experience: Provides an accurate preview of how your recipients will see your email, helping you refine its appearance. Steps to Test Your Email Campaign or Template 1. Accessing Your Campaign or Template: Go to the "Email" section, then navigate to either "Campaigns" or "Templates," depending on what you want to test. In this guide, we will focus on the Templates option. 2. Testing Your Email: In the template editor, locate the three-dot icon next to the "Save" button in the top-right corner of the screen. Click this icon to reveal a dropdown menu, then select "Test Email." 3. Entering Test Details: In the test email modal, you will need to input the sender’s email, the recipient’s email, and the subject line. It's important to note that unsubscribe links won’t be functional in test emails to prevent accidental removal from your mailing list. Steps to Preview Your Email Campaign or Template Previewing allows you to see exactly how your email will appear in recipients' inboxes, enabling any final adjustments to ensure maximum effectiveness. 1. Accessing the Preview Mode: Go to "Emails," then choose either "Campaign" or "Template" and select the one you wish to preview. 2. Entering Preview Mode: In the editor for your chosen campaign or template, click the three-dot icon near the "Save" option. From the dropdown menu, select "Preview." Alternatively, from the main list of campaigns or templates, click the three-dot actions menu next to your chosen email, and select "Preview" from the options. By following these steps, you’ll ensure your emails are correctly formatted and optimized for all recipients, enhancing the overall success of your email marketing strategy.

What is Email Deliverability? Email deliverability refers to the likelihood of your email successfully landing in a recipient's inbox. Several key factors influence this, as mailbox providers like Yahoo, Google, and Outlook evaluate emails to determine where they will be delivered. These factors include: Security: Is the email free from malware, phishing, or any other malicious content? Appeal: Is the content something the majority of subscribers find interesting or valuable? Relevance: Is this email specifically desired by the recipient? When your email checks off these points, it has a better chance of landing in the inbox rather than the spam folder. The Role of Sender Reputation Sender reputation is essentially a score that mailbox providers assign to you based on how recipients engage with your emails. This score has a direct impact on your email's deliverability. A higher sender reputation, built on positive interactions such as opens and clicks, improves your deliverability. Conversely, negative behaviors, like frequent emails being marked as spam, can harm this reputation. Effective Strategies to Boost Email Deliverability 1. Keep Your Subscriber List Healthy Focus on building a quality subscriber list. Avoid adding people who haven't given clear consent to receive your emails. Use a double opt-in process to filter out fake sign-ups and bots. Regularly remove inactive subscribers from your list to protect your sender reputation. 2. Maintain Consistency in Email Sending Inconsistencies in email activity can negatively impact your sender reputation. Stick to recognizable domains and make sure they remain active. Keep the number of emails sent consistent over time, avoiding sudden spikes or dips. 3. Manage Email Frequency Wisely Send emails at a steady pace—at least once a month—to keep subscribers engaged without overwhelming them. Give subscribers the ability to choose how frequently they receive your emails, catering to their preferences. 4. Focus on Quality Content High-quality, engaging content is essential to keeping your emails out of the spam folder. Avoid spam-triggering words and phrases. Use a balanced mix of images and text in your emails. Encourage subscribers to interact with your emails, such as by replying or clicking on links. Resolving Deliverability Issues If your engagement rates drop or your emails are flagged as spam, take immediate action: Reassess the health of your subscriber list and evaluate your sending habits. Refresh your content strategy to keep it engaging and aligned with what your audience expects. Use tools provided by email service platforms to track and monitor your sender reputation. Common Questions 1. How often should I clean my email list? It's a good practice to clean your list every 3-6 months, depending on how frequently you send emails and how quickly your list grows. 2. What if my emails are still going to spam? Take a closer look at your email sending practices, list quality, and the type of content you’re delivering. 3. Can I send emails from multiple domains? Yes, but make sure these domains are familiar to your subscribers and have been active recently to avoid being flagged as spam.

The list-unsubscribe header is a feature integrated by leading email services like Gmail and Outlook to enhance user experience by offering a simple way for recipients to opt out of unwanted emails. Instead of searching through the email content for an unsubscribe link, this header provides an additional, accessible option within the email header, allowing users to easily remove themselves from a mailing list. Benefits for Email Deliverability Incorporating a list-unsubscribe header into your emails offers several key advantages: Minimizes Complaints: It simplifies the opt-out process for subscribers, reducing the chances of negative feedback or complaints. Protects Sender Reputation: A clear and accessible unsubscribe option helps preserve your sender reputation, which is crucial for ensuring your emails land in the inbox rather than the spam folder. Preferred Opt-Out Method: This header serves as a preferred means of unsubscribing, which helps to decrease the risk of emails being marked as spam or leading to abuse reports. Can the List-Unsubscribe Header be Disabled? No, disabling the list-unsubscribe header is not possible because it follows RFC and industry standards. It is widely considered a best practice in email marketing, designed to improve overall email delivery and ensure a safer, more user-friendly environment. Why the Unsubscribe Option Might Not Appear Not all emails will display the list-unsubscribe option. The feature is typically shown for senders with a solid reputation. Several factors determine this: Sender Reputation: Only senders with a trustworthy reputation will have the option shown, signaling their reliability in honoring unsubscribe requests. Anti-Spam Measures: Emails flagged as spam won’t display the unsubscribe option, as there's no guarantee spammers will follow through with removal requests. Selective Trust: Initially, email providers are cautious about which senders they trust to display this option. As a sender builds a stronger reputation over time, the likelihood of this option appearing increases.

The interactive Image Carousel feature in the Email Builder offers a streamlined way to display several images within a single, elegant slider. This guide walks you through adding, customizing, and optimizing the Image Carousel to enhance your email engagement. Accessing the Email Builder 1. Navigate to Marketing > Emails, then select the Campaigns or Templates section.  2. Open any existing email campaign or template.  Inserting the Image Carousel Element Simply drag and drop the Image Carousel element into your email template.   Modifying the Carousel Use the editing menu on the left to add or remove images as needed. You can also assign links to individual images for added interactivity.   Personalizing the Design Adjust the design elements such as navigation arrows, thumbnails, and more using the customization options in the edit menu.  Client Compatibility Information Review the Information Section to understand how features like thumbnails and navigation arrows may behave in different email clients. This helps you make informed design choices.  Frequently Asked Questions Q: What is the Image Carousel? A: It’s a versatile feature that lets you showcase multiple images in a rotating carousel inside your email. Q: How do I customize it? A: You can edit the appearance of the carousel, including arrows and thumbnails, using the options available in the left-side edit menu. Q: Are there limitations to how images are displayed? A: Yes, some elements like thumbnails or arrows might not appear in all email clients. Check the information section for compatibility details. Troubleshooting Common Issues Images Failing to Display Ensure that the image files are properly uploaded and are in formats supported by the platform. Verify that the email client supports the Image Carousel feature. Carousel Not Working Correctly Double-check your customization settings and ensure no elements are conflicting. Test the email across multiple email clients to confirm that it functions as expected. This guide helps you seamlessly incorporate the Image Carousel in your email templates, boosting interactivity and engagement.

Why Choose Google Fonts? Google Fonts provide a wide range of options for creating visually appealing and professional-looking emails. With numerous typefaces tailored for readability and aesthetic impact across devices, they enable marketers and designers to align email content with their brand identity. These fonts not only improve the visual quality but also help to communicate more effectively with the audience. Thanks to the hundreds of font families available, Google Fonts make it easy to elevate your email design with professional typography. Incorporating Google Fonts within your email builder is straightforward. Users can easily browse and select their preferred fonts from the builder's interface, previewing them directly in the email design before applying them. This feature eliminates the need for external tools or coding, streamlining the process of crafting visually engaging emails. Steps to Use Google Fonts in Your Email Builder 1. Access the Email Builder Begin by navigating to the Email Builder. Go to the "Marketing" tab, then click on "Emails," followed by selecting either "Campaigns" or "Templates."   2. Start a New Email or Open an Existing One You can either create a new campaign from scratch or open an existing template.  3. Choose a Text Element Select the text area within your email where you'd like to apply a Google Font. If there isn’t a text element in your design, drag and drop one to your preferred location and enter your text.  4. Add a New Font In the upper toolbar of the email builder, click on the font selector. A dropdown list of system fonts will appear. To add a Google Font, press the “+ Add Font” button.  Choose your desired font from the dropdown in the modal window. The font preview will display on the right side of the screen. After selecting your font, click “Add Font” to save your choice.   Your selected font will now be available in the font selector for future use in any email builder. 1. Manage Fonts If you need to manage your fonts, go to the settings section of the campaign by clicking on the "Settings" icon located under "Emails > Campaigns."  From the left-side menu, select the "Fonts" option to access and manage your added fonts.   2. Deleting a Font To remove a font, click the trash icon next to it. If the font is already applied to any text in your email campaign, the text will retain the font styling, but it will be greyed out in the font selector.  3. Add a New Font Again You can always add a new font by selecting the “Add Font” button in the Fonts section. Once again, pick the desired font from the dropdown, preview it, and then click “Add Font” to save it.  Frequently Asked Questions Q: Can I incorporate any Google Font in my emails? Yes, the Email Builder provides access to a vast collection of Google Fonts, all designed for easy use across email platforms. Q: Will Google Fonts slow down my email load time? Google Fonts are optimized for the web, including email environments, ensuring that they don’t significantly affect load times. Q: How do I ensure my custom fonts appear the same on different devices? The Email Builder automatically adjusts font rendering for different devices, ensuring consistency across platforms. Troubleshooting Tips Font Display Issues: Ensure the chosen Google Font is supported by major email clients if the fonts appear differently than expected. Loading Delays: Use fonts that balance aesthetics and performance to minimize loading issues. Preview Your Email: Always use the preview tool in the Email Builder to see how your fonts will render across various devices and make adjustments as necessary.

A/B testing can significantly enhance your email marketing by allowing you to test different approaches and optimize your strategy for better engagement. Follow these steps to set up A/B testing for your email campaigns: Step 1: Launch Your Email Campaign To begin, head to the email marketing section of your platform and navigate to the "Campaign" area. You can either create a new campaign or use an existing one for the test. Look for the option to activate "A/B Testing."  Step 2: Select What to Test Decide on the element you want to test in your email. Common options include the subject line or the email content: Subject Line Testing: This aims to increase your email's open rate by experimenting with different headlines. Content Testing: Here, the focus is on improving engagement, such as clicks on links or other actions inside the email.  Step 3: Define the Test Duration Next, choose how long your A/B test will run. This is the window during which the email variations will be sent out. Take into account how long it typically takes your audience to open and engage with emails in your industry. You can run tests from 30 minutes up to 24 hours.  Step 4: Set the Number of Versions Determine how many versions of the email you wish to test. Most platforms support up to six variations. You’ll need to assign what portion of your audience will receive each version, ensuring at least 10 people per variant and a minimum of 40 participants in total for an effective test.  Step 5: Select Success Metrics Decide how you'll determine the winning version. Common metrics include: Unique Open Rate: Measures how many unique recipients opened your email. Unique Click Rate: Tracks how many recipients clicked on links within the email.  Step 6: Test and Send Your Email Before launching your A/B test, preview the email to ensure everything is correct. Once you’re ready, choose when to send the email—either immediately or schedule it for a later time.  Note: A/B testing works with specific scheduling options, so be sure to use the supported methods. After the emails are sent, review the results to identify the top-performing version, helping you refine future campaigns. This structured approach to A/B testing will ensure that you can effectively optimize your email marketing for improved performance and engagement.

If you need to move an email template from ActiveCampaign to another system or use it for reference, follow these steps: Step 1: Sign in to ActiveCampaign Ensure you're logged into your ActiveCampaign account. Step 2: Access the Templates Section Go to the "Campaigns" option on the left-side menu and select "Campaign Templates." Step 3: Find Your Desired Template On the "Manage Templates" page, you'll see your custom templates. Locate the one you wish to export or share. Step 4: Share the Template Hover over the template you want to transfer and click on the gear icon (which may look like three dots or lines). Then, choose the "Share" option. Step 5: Copy the Share Link A modal window will pop up, showing the share link for your template. Click the link icon to copy it to your clipboard. Step 6: Close the Window After copying the link, click the "X" to close the modal. Now that you've got the shareable link, you can use it to import the template into another platform. The templates are typically in HTML format, as they're often created in ActiveCampaign's Code Editor. Importing the Template to Another Platform: Go to the platform where you want to import the template. Look for an option to either import or create a new email template. Paste the copied share link into the designated field, or follow the instructions specific to the platform to complete the import process. Previewing the Template: In ActiveCampaign, go to "Emails" > "Email Templates." Click "Create New Template" and select the "Import Template" option. Follow the instructions to use the share link you copied. Important Notes: Since the template is in HTML, ensure the platform you're importing it to supports this format. Adjust the template to align with your brand or other needs if required. To save a campaign as a reusable template in ActiveCampaign, select "Save as Template" from the dropdown menu after creating your campaign. FAQ Do I need to use drag-and-drop features for template import in ActiveCampaign? This feature is experimental, aimed at encouraging users to explore and provide feedback. Can I customize the title of my email template? Yes, when you create a new template, you'll be prompted to name it before saving.

Incorporating GIFs into your email campaigns can make your content more engaging and visually appealing. Below is a comprehensive guide on how to seamlessly add GIFs to your emails, ensuring your message stands out with dynamic visual elements. Step 1: Access the Email Builder Start by navigating to your email creation tools: 1. Go to Marketing -> Emails. 2. From there, choose either the Campaigns or Templates section.   3. Open an existing campaign or template, or create a new one.   Step 2: Add a GIF Using the Image Element 1. Drag the Image element into your email design.  2. Click on the image area to edit it, then upload your desired GIF (file size up to 10MB).   Step 3: Add a GIF to a Video Thumbnail 1. Drag the Video element into the email editor.  2. Edit the video thumbnail and upload a GIF file (up to 10MB) to serve as the thumbnail image. By following these steps, you can quickly embed GIFs into your email designs, making your emails more lively and grabbing your audience’s attention. Frequently Asked Questions Q: Where can I add GIFs in my emails? You can insert GIFs into both image elements and video thumbnails. Q: Is there a file size limit for GIFs? Yes, each GIF should not exceed 10MB in size. Q: Why use GIFs in emails? GIFs can create a more engaging experience, adding movement and making your message more dynamic than static images. Troubleshooting GIF Not Displaying Correctly Confirm that the GIF file is under 10MB. Verify that the email platform you're using supports GIFs. Test the email on multiple email clients to ensure compatibility. Slow Loading Times Compress GIF files before uploading them to improve loading speed. Opt for optimized or smaller GIF files to ensure faster load times. By using GIFs thoughtfully, you can make your emails more interactive and visually stimulating, increasing reader engagement and message impact.

If you're launching email campaigns for the first time, you’ll have the option to create a fresh campaign. Starting a New Campaign Create Campaign Button: Click this to begin. Choose a Campaign Template: You can select from available templates or create a new one. Navigation: Use "Back" to return to the main campaigns menu. Campaign Naming: Assign a unique name to your new campaign. Template Selection: Choose from the list of pre-existing templates. Search Templates: Easily find previously created templates with the search bar. Campaign Titles: Displays the names of existing campaigns. Last Updated Info: Shows the date, time, and person who last updated the campaign. Designing a Campaign From the Ground Up If you prefer to build something completely new or avoid using a template, the "Blank" option allows you to create a custom campaign. Editing Templates: To customize any template or start from scratch, click the "Checkmark" to choose between the drag-and-drop editor or the code editor. Previewing Templates: Use the "Preview" button to see how your design looks before finalizing it. Campaign Builder Interface This section is where you will create and manage the structure of your campaign. You can easily duplicate, delete, and rearrange blocks of content to fit your needs. Additional Tools in the Campaign Editor Before sending out your email, these options are available to refine your campaign: Test Email: Send a test email so you can see how it appears in inboxes. Preview Template: Show how your template will look. Version History: View all the changes made to your campaign and revert to previous versions if necessary. Saving Your Progress Once you’ve made adjustments, don’t forget to save your changes to ensure your work is secure.

Setting Up Your Email Signature Establishing your email signature within the CRM is an easy task. Here’s how you can do it: 1. Go to Settings: Start by accessing the settings option from the CRM’s main dashboard. 2. Select "My Profile": Once in the settings menu, find and click on the "My Profile" section. 3. Enter Your Signature: Scroll down to the email signature area. Here, you can create your signature by typing it out. If you already have a pre-existing signature from another platform, simply copy it and paste it into the designated area. Be sure to adjust the formatting if needed to ensure it appears as intended. 4. Add Images (Optional): If you'd like to include images such as your company logo, you can drag and drop the image into the editor. Resize the image to fit within the signature appropriately. 5. Save Changes: After customizing your signature to your satisfaction, don’t forget to save the changes so they will take effect. Using Your Email Signature After your signature is set up, there are two ways you can incorporate it into your emails: 1. Manually Adding the Signature: If you prefer to insert your signature manually in certain emails, use the placeholder {{user.email_signature}} at the end of your email text. 2. Automatic Signature Inclusion: For a more hands-off approach, you can set your signature to automatically attach to all outgoing messages. This way, it will always be included without you needing to add it manually. Note: Your email signature will only appear in messages if you are the designated contact person for the recipient. This ensures the correct signature is attached when multiple users are sending emails through the CRM. Common Issues and FAQs My signature looks misaligned. How can I fix it? If the formatting of your signature seems off, try simplifying its design or scaling down any images. Simpler signatures tend to display better across different email clients. How can I change my signature? You can update your signature anytime by returning to the "My Profile" section and modifying it. Can I include clickable links in my signature? Yes, hyperlinks can be added to your signature. This is a great way to direct email recipients to your website, social media pages, or other important links.

The A/B testing feature allows marketers to experiment with up to six distinct versions of an email campaign to determine which resonates most with the target audience. Professionals often use this technique to maintain audience engagement and encourage them to take the desired actions, such as making a purchase or clicking on a link. By experimenting with various email formats, you gain valuable insights into what type of content or messaging leads to better responses, ultimately driving more conversions. Important Notes: Each variation needs a minimum of 10 contacts. If you’re testing four different emails, you’ll require at least 40 recipients—10 for each version. This testing method only works when emails are sent immediately or scheduled. It is not available for batch or RSS-based schedules. If no data on opens or clicks is available within the selected time frame, the first version is automatically selected as the winner. How the A/B Test Process Works 1. Choose an Element to Test: Start by selecting what aspect you want to test, like the email’s subject line or the body content. 2. Set the Number of Variations: You can test up to six different email versions. 3. Define the Test Duration: Set the time period, ranging from 30 minutes to 24 hours, for the test. 4. Choose the Sample Size: Each email version is sent to an equal portion of your test audience. 5. Determine the Winning Metric: Decide whether to judge the winner based on open rates or click rates. Steps to Create an A/B Test Campaign 1. Initiate Your Campaign To start, go to the "Emails" section under "Marketing," and click on the green "Create Campaign" button. 2. Select a Template Pick a template by clicking on the checkmark icon. You can preview it first if needed. 3. Choose an Editing Tool If using a blank template, select either the drag-and-drop editor or a code-based editor to design your email. 4. Enable A/B Testing After setting up your campaign, turn on A/B testing. This will allow you to test up to six variations of either the subject line or the email content. Optimizing for Open and Click Rates Email Subject Line: Your subject line is the first thing a recipient sees, so experimenting with its length or personalizing it can significantly impact open rates. A well-crafted subject line can make the difference between your email being opened or ignored. Email Content: You can also test different parts of your email content, such as headlines, article lengths, call-to-action buttons, or media (like images and videos). These elements can influence the action recipients take and help you create more effective email campaigns in the future. Setting the Test Duration Choosing the right test duration is critical. Consider how long your audience will take to read and respond to the email. The test phase can last between 30 minutes and 24 hours. Once the duration is set, the results—either open or click rates—will determine the winning variation. If no results are gathered within the timeframe, the first variation will be sent out to the remaining audience by default. Determining the Number of Variations The number of variations depends on your testing needs. You can use a slider to adjust the percentage of your audience that receives different variations. Remember, you need a minimum of 10 contacts per variation, so if you’re testing four versions, you’ll need at least 40 recipients in total. Picking the Winning Criteria You’ll need to select how the winning variation is determined. Typically, either the open rate or the click rate will serve as the key metric to decide which email performs best. Testing and Sending the Campaign Before launching your A/B test, you can preview the campaign to ensure it’s ready. Once you’re satisfied, set the delivery method to either “Send Now” or “Schedule for a Specific Date/Time.” Once your campaign goes live, you’ll be able to monitor the results and view comprehensive reports on each variation's performance.

This guide provides key details about each campaign in your list, explaining the various elements you’ll encounter. We’ll go through each component one by one. Name: Displays the name of your campaign or any folders you’ve created to organize your campaigns. Schedule Date: Indicates the date when the campaign was created or scheduled. Execution Date: Shows the date when the campaign is set to be executed. Status: Reflects whether the individual campaign is in draft mode or scheduled for sending. Editing Campaign Content To modify the content of an email within an individual campaign, click on the Edit Email Content icon. This allows you to make any necessary changes to the email before it’s sent. Previewing a Campaign If you want to see how your campaign will look before it’s sent out, use the Preview Campaign option. This lets you review the content and layout of the campaign to ensure everything is in order. Campaign Action Menu The Campaign Action Menu provides several options for managing your campaigns: Move to Folder: Quickly move the campaign to a specific folder for better organization. Statistics: View detailed statistics for each campaign to assess its performance. Clone: Create a copy of the campaign with a single click, allowing you to reuse or modify it for future use. Archive Campaign: Archive a campaign you no longer need active, which keeps it stored without being in the active list. Delete: Permanently remove a campaign from your CRM. Be aware that once a campaign is deleted, it cannot be recovered.