The "Exclude from Custom Audience" workflow action on Facebook allows users to remove specific contacts from a designated custom audience. This functionality is crucial for refining audience segmentation on the platform, enabling users to eliminate certain contacts based on predefined criteria or actions. By doing so, it enhances the accuracy of Facebook ad targeting, boosts customer engagement, and fosters a more personalized experience tailored to individual users. Steps to Execute To perform this action, begin by selecting the "+" icon to add the "Exclude from Custom Audience - Facebook" as a workflow action. Next, choose the relevant Facebook Account ID from the provided dropdown menu. After selecting the Facebook Account ID, proceed to pick the specific Custom Audience ID from which you want to exclude contacts.