Google My Business (GMB) is an essential tool for marketers, offering a streamlined way to manage their business's online presence. By providing accurate and updated information, businesses can establish a personal connection with potential clients, fostering emotional engagement and strengthening brand loyalty. This approach increases the likelihood that customers will visit the physical location, offering a competitive advantage. GMB not only expands your business's visibility but also enhances its credibility in the digital world. Steps to Integrate Google My Business Accessing the Social Planner Begin by logging into your account, navigating to the Marketing tab, and selecting "Social Planner." If no social accounts are connected yet, choose the Google My Business (GMB) option from the list of icons. For those with previously connected accounts, click the settings gear icon. Adding a GMB Profile To manage multiple locations, click "Connect a New Google My Business Profile." After selecting this option, you will be prompted to add your GMB locations. Granting Access Select the Gmail account linked to your GMB pages and allow Lead Connector the necessary permissions to integrate with the social planner. Afterward, choose the specific GMB locations you want to add and confirm by clicking "Allow." Choosing Locations Next, select the GMB locations you wish to connect to the social planner. If a location is already connected, you’ll receive a notification. If you manage more than 10 GMB locations, an error will appear stating, "This location belongs to a chain. The Local Post API is disabled for this location." Once complete, your connected GMB accounts will be displayed as shown below.