Overview: This guide walks you through the process of setting up a custom domain for your agency. This domain will be the default option for new clients when they register, as well as the domain from which agency-level communications, such as password resets and user notifications, will be sent. Establishing a custom domain improves email deliverability for both your agency and its sub-accounts. Why You Need a Custom Agency Domain: If you don't configure a custom domain for your agency, both the agency and new accounts will rely on a fallback domain provided by GHL. Using this fallback domain can negatively affect email delivery rates, which is why setting up your own domain is essential. Steps to Configure Your Custom Agency Domain: 1. Log in to your account and switch to the agency dashboard. 2. Navigate to the "Agency Settings" section and select "Email Services" to begin configuring your domain. Ensure that your agency is already using LC email. If not, follow the instructions in the "How to Migrate My Agency Over to LC Email" guide for assistance. 3. Click on the "Dedicated Domain" option, followed by the "Add Services" button. 4. Enter your preferred domain name. It is advisable to use a subdomain, such as "mail.yourcustomdomain.com," instead of just "yourcustomdomain.com." 5. Select "Add & Verify" to proceed. 6. Press "Continue." If your domain registrar is recognized, the system will allow you to log in and automatically apply the necessary DNS records. If the registrar isn’t identified, you’ll be given the records to manually input in your DNS settings. 7. Once the DNS records are added, click "Verify Records." Verification may take some time. If the process takes too long, double-check your entries, or reach out to support if needed. Location Settings: In the "Email Services" tab, you'll find an additional section called "Location Settings." Here, you can review and adjust the following: The email service in use (LC email or another provider). The domain linked to each sub-account. Whether email validation is enabled. Whether email rebilling is active. These settings can be modified within this tab to suit your agency’s needs.